Description: In November of 2011, Bay Pointe Community Church had a Facebook Page and Twitter account, neither of which were really being used except to promote a series or special event once a month. Engagement on the page had fallen to about 50 page views over a month with just over 900 likes on the Page. Their Twitter account was in existence but had just a few followers and wasn’t being used at all.
When Kaleo Media began working with Bay Pointe, the page jumped in engagement to 200 views a week in the first month and is currently experiencing an average of 5000 views a week. In addition to the main Facebook Page, many of the churches ministries have added Pages so that the message of “Loving God, Growing Believers, and Reaching those who don’t know Jesus” has expanded online.
Twitter is used to network with area businesses and to live tweet Sunday services to fulfill their mission to Reach their community.
Each week Sunday services are uploaded via Vimeo and then posted to Facebook, Twitter, and Instagram.
Every post for Bay Pointe is intended to do two things: promote upcoming events and create conversation around what is being taught in the life of the church. The story the church is writing is woven in every post and through every account.
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