Northern Michigan Worship Arts Conference

Justin Van Rheenen

In its second year, the Bayside Festival had gone from an event that drew just over a few hundred concert goers the previous year to around 15,000 in its 2 day event held over Labor Day Weekend 2013. In July 2013, the Bayside Festival had 6 weeks until opening day but their online presence was lacking. With only a Facebook ...

Bay Pointe Community Church

Justin Van Rheenen

Description: In November of 2011, Bay Pointe Community Church had a Facebook Page and Twitter account, neither of which were really being used except to promote a series or special event once a month. Engagement on the page had fallen to about 50 page views over a month with just over 900 likes on the Page. Their Twitter account was in ...

Bayside Festival

Justin Van Rheenen

In its second year, the Bayside Festival had gone from an event that drew just over a few hundred concert goers the previous year to around 15,000 in its 2 day event held over Labor Day Weekend 2013. In July 2013, the Bayside Festival had 6 weeks until opening day but their online presence was lacking. With only a Facebook ...