Northern Michigan Worship Arts Conference

Justin Van Rheenen

In its second year, the Bayside Festival had gone from an event that drew just over a few hundred concert goers the previous year to around 15,000 in its 2 day event held over Labor Day Weekend 2013. In July 2013, the Bayside Festival had 6 weeks until opening day but their online presence was lacking. With only a Facebook ...

Bay Pointe Community Church

Justin Van Rheenen

Description: In November of 2011, Bay Pointe Community Church had a Facebook Page and Twitter account, neither of which were really being used except to promote a series or special event once a month. Engagement on the page had fallen to about 50 page views over a month with just over 900 likes on the Page. Their Twitter account was in ...