In its second year, the Bayside Festival had gone from an event that drew just over a few hundred concert goers the previous year to around 15,000 in its 2 day event held over Labor Day Weekend 2013. In July 2013, the Bayside Festival had 6 weeks until opening day but their online presence was lacking. With only a Facebook Page that had 101 ‘Likes’, Kaleo Media was asked to partner with the festival. In the first 24 hours the Page grew from 101 to 300 ‘Likes.’ In the first week, the page grew to over 500 ‘Likes.’ By opening day of the festival, Labor Day Weekend, the page hit 1000 Page ‘Likes’ from all over Michigan.
Kaleo Media added Twitter and Instagram during this time. Twitter was used to connect with concert goers by helping them find hotels, parking, and giving them up-to-the-minute updates during the concerts. Instagram become our medium for telling the story of the festival for the weekend through pictures.
Kaleo Media also managed their website, creating ways for concert goers to connect with the festival and giving concert goers next step opportunities post-festival.
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